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Overview: Expo & Event Marketing

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Pyramid-shaped display and illuminated counter and structurally wound paper yarn element with green sensor yarn; Copyright: DITF

Recyclable event and trade fair furniture made of paper

31.01.2024

Sustainable furniture for temporary events is in demand: for example, furniture that can be recycled.
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A luminous logo of the China in-store trade fair against a black background; Copyright: Messe Düsseldorf Shanghai

China in-store 2023 showcases high-quality designs and retail solutions

13.12.2023

A triumphant return: following a two-year hiatus due to the pandemic, China in-store 2023 left both visitors and exhibitors inspired.
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Visitors in the exhibition halls of China in-store; Copyright: Messe Düsseldorf

Experiencing retail innovations in Shanghai: China in-store 2023

07.11.2023

Kathrin Brüggemeier from the EuroShop team shares her experiences in the Chinese retail market and the automotive sector.
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The OCTAlux stand by OCTANORM; Copyright: MWSYSTEM

System stand construction: The magic of trade fair construction

17.10.2023

Building stands sustainably and nevertheless eye-catching? That's one of the daily challenges for exhibitors just as it is for the trade show construction and expo marketing industry. Benjamin Bruder of OCTANORM explains to us why system stand construction can be a solution and a model for the future.
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An oversized Porsche 911 sculpture at the IAA Open Space; Copyright: 2023 Dr. Ing. h.c. F. Porsche AG

Oversized Porsche 911 is a crowd favourite

13.09.2023

The finishing straight of the IAA Mobility: The world’s biggest mobility trade fair. At the Open Space in the centre of Munich, Porsche is celebrating ‘60 Years of the 911’ with an unusual sculpture.
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A completely yellow booth in an exhibition hall; Copyright: Maister

How do I turn trade fair visitors into customers?

05.09.2023

How do I manage to attract people to my trade show booth? Bram Couvreur - owner of a design agency in Belgium - tells us what matters in trade show design and why the design concept of the trade show booth should not end with the construction plan.
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A black wall with the inscription

5 tips for trade show presentations of start-ups

15.08.2023

Trade shows are a great opportunity for startups to present themselves to potential customers. But how do you stand out from the crowd of exhibitors with limited resources? We have compiled tips for a trade fair appearance.
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China-in-store trade fair; Copyright: China in-store/Messe Düsseldorf

China in-store 2023: The longed-for return of the B2B retail trade show

08.08.2023

After a two-year pandemic break, the renowned China in-store trade show is finally returning. From November 29 to December 1, 2023, the Shanghai New International Expo Center will once again be the meeting place for trade visitors from the retail industry.
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The Future-Urban-Lab booth at EuroShop; Copyright: Andreas Wiese/Messe Düsseldorf

What are the building blocks for the city center of tomorrow?

11.07.2023

For retail as well as for our coexistence in cities, the following applies: Our demands and habits are changing. In addition, there is an accelerated change in areas such as digitalization, climate and infrastructure. It is therefore particularly exciting to find answers to the question: What constitutes a livable, future-oriented city center for us?
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Plastic trash floating in blue water; copyright: Naja Bertolt Jensen/Unsplash

Exhibiting more sustainably: Circular economy in trade fair construction

27.06.2023

In trade show construction, the circular economy is becoming increasingly important. Inspiring projects show how resource conservation is already being implemented today.
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