In the Marketing section, you will find exciting articles on best-practice examples from retail marketing and brand communication. This includes topics such as digital and content marketing, omnichannel strategies and social media, as well as point-of-sale marketing and city marketing.
WHAT TOPICS DOES THE MARKETING SECTION OF EUROSHOP.MAG COVER?
The Marketing section of EuroShop.mag offers you information and articles presenting marketing solutions and strategies for sales promotion, both for the point of sale and for digital marketing.
Marketing solutions for the point of sale include digital signage and customer terminals, scent and audio marketing, and physical advertising media and displays for product presentation. The area of digital marketing is not neglected either, here you will find offers for online marketing, mobile marketing as well as loyalty management.
EuroShop.mag is the online magazine of EuroShop, The World's No. 1 Retail Trade Fair. In videos, photo galleries, interviews, and news, we report on the latest news and interesting facts from the world of retail.
WHAT IS THE EUROSHOP TRADE FAIR IN DÜSSELDORF?
At EuroShop, the world's leading retail trade show, exhibitors offer their products and solutions for the retail industry. The trade show covers the latest trends in retail with its product categories, which are divided into eight experience dimensions.
In addition to store fittings, technological solutions for stationary retail, but also for online retail (e-commerce) play an important role. Added to this are marketing, sales promotion and advertising materials, food service products for the food trade and retail catering. Energy management, event marketing and trade show booth design are also central themes at EuroShop.
The range of products and services for the retail sector is supplemented by events such as lectures and awards ceremonies as well as special areas, for example for start-ups.
WHAT ARE THE EUROSHOP DIMENSIONS?
The dimensions represent the product ranges at the EuroShop trade show. Each of these experience dimensions groups together product categories on specific topics, where visitors can quickly and easily find the solutions they are looking for.