Future Urban Lab

Design the city center of tomorrow!

The Future Urban Lab shows and develops together with the trade fair visitors new factors of attractiveness and reasons to visit the cities of tomorrow. An interactive format with a high experience factor sets impulses and inspirations for the entire industry. In the areas of quality of stay, experience, digitalization, mobility and sustainability, the international visitors develop highlights for vital city centers.

More about the Future Urban Lab (in German)

"Retail and the city center are symbiotically linked."

Nina Bauer, Managing Director of VITAIL GmbH, explains why the Future Urban Lab is highly relevant for EuroShop:

"Retail and the city center are symbiotically linked and can positively develop each other. Messe Düsseldorf, together with VITAIL GmbH, wants to play an active role in shaping the future of this important living and experience space."

Picture: A woman in a black dress is standing in front of the Düsseldorf Media Harbour; Copyright: VITAIL GmbH

The Future Urban Lab is aimed at people who are actively interested in the retail location of the city center and want to participate in its future design together with international guests.

If you have further interest in the Future Urban Lab, please contact:

Nina Bauer: nina.bauer@vitail.de