A white letterbox with a lawn in the background; Copyright: Mikaela Wiedenhoff / Unsplash

Consumers have an emotional connection with direct mail ads


A new consumer survey illustrates why print advertisements remain in style. They play a critical and emotional role in how consumers choose to purchase from brands.
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Walmart logo and Unity logo are seen together on a dark blue background; Copyright: Walmart

Walmart and Unity to bring immersive commerce to games and apps


Walmart announced plans to give Unity developers the ability to integrate Walmart’s commerce APIs directly into their games and apps.
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A screenshot of the Shop the Moment offer from Walmart; Copyright: Walmart

Walmart enables viewers to "shop the moment" while streaming


Walmart and NBCUniversal announced a new commerce partnership that allows Bravo fans to 'shop the moment' on Peacock for the first time. Fans can shop directly from the retailer while tuning in to Bravo’s "Below Deck Mediterranean" season 8 the next day on Peacock.
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A man sits at a desk that has been expanded into a gaming station with screens and equipment; Copyright: Florian Olivo/Unsplash

In-game advertising: potential for retailers and brands


Whether using game consoles, on smartphones or desktop PCs, gamers not only consume the game content itself, they are also receptive to brand messages and shopping inspiration within the gaming world.
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Graphics from the game Fortnight, which features Nike shoes; Copyright: Nike

Nike launches Airphoria in Fortnite


Nike is launching “Airphoria” in Fortnite, a first-of-its-kind gaming experience. Airphoria brings to life the future of sport experiences at the intersection of games and culture, bringing together Nike’s iconic Air Max brand and the immersive world of Fortnite.
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A person stands in front of the billboards in Time Square; Copyright: Joshua Earle / Unsplash

Contextual targeting: Content counts after all!


Placing an advertising banner on websites or a bit of search engine advertising is something many businesses do. But how do I achieve more success with it? And what happens to the targeting of my ads when the third-party cookies are stopped?
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