Efficient lighting in retail: focus on the shopping experience and energy savings

In retail, light has far more purposes than just illuminating the room. It has a significant influence on the shopping experience. At the same time, however, lighting also consumes resources and energy consumption offers potential savings.

In retail, targeted lighting design not only ensures an attractive presentation of goods and a pleasant shopping atmosphere, but also contributes to brand identity. Corporate lighting and well thought-out lighting dramaturgy play a decisive role here: light color, contrasts and light distribution determine how customers perceive a room. While technology stores often rely on cool white lighting, a warm lighting ambience dominates in the fashion industry.

In addition to the design function, the focus is increasingly shifting to energy efficiency. Long opening hours lead to high electricity costs – a cost factor that retailers should not underestimate. Particularly efficient lighting concepts rely on precise light control to avoid light spill and make optimum use of energy. Spotlights and floodlights are tried-and-tested tools for directing light onto product displays or vertical surfaces. After all, it is not the floor but the walls that are decisive for a bright room effect.

However, not only light distribution but also contrasts are essential for a lively atmosphere. Lighting that is too uniform has a monotonous effect, while well-placed light-dark zones increase attention and highlight details. However, strong, disturbing shadows should be avoided.

Looking to the future, the switch to LED technology is inevitable. Many conventional lamps are being phased out of the market by EU regulations, which increases the need for action in the retail sector. Modern LED solutions not only offer energy savings of up to 85%, but also better quality of light. Dimmable LEDs and intelligent lighting management systems in particular enable flexible and needs-based lighting.

Retailers who are still using older light sources should consider upgrading. Existing luminaires can often be modernized with LED conversion kits and connected to control systems. However, luminaires for fluorescent lamps may require professional adaptation.

Sustainable lighting design not only saves energy and costs, but also improves the shopping experience and strengthens brand perception in retail.