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Dimension Expo & Event Marketing

We want you to perform!

This dimension is the top location for live communication. Exactly the right stage for you and your performance. After all, you have the right solution, the right technology, the unique idea for every event.  

It's all about state-of-the-art exhibition stand construction and revolutionary event technology. It's about innovative, forward-looking formats that enable trade fairs and events to perform successfully in the age of digitalization and festivalization. Showcase what is possible with you!

Show what you can do. Rock your business at The Global Retail Festival!

To the online exhibitor registration
Abstract, yellow picture with blurred, organic-looking spherical structures on the right-hand side against a smooth red background.

brand communication • stand construction & equipment • communication design • event technology

Expo & Event Marketing: the dimension around communication design and event equipment.

Do you specialize in unforgettable appearances? Do you specialize in optimal trade fair and event construction that will be remembered? Are you a master of event technology and expo marketing, do you make brand communication perfect? – Welcome to the top location for your self-presentation: EuroShop 2026.

Abstract, yellow picture with blurred, organic-looking spherical structures on the right-hand side against a smooth red background.

exhibiting companies

halls

The product categories of the Expo & Event Marketing dimension.

The Expo & Event Marketing dimension includes the following product categories, among others:

trade fair & event construction

  • stand construction & assembly
  • system manufacturer
  • display manufacturer
  • stage construction
  • modular room systems

live communication

  • brand experience agencies
  • communication agencies
  • promotion agencies

equipment

  • floor coverings
  • graphics & banners
  • rental furniture
  • textiles & foils
  • wall & ceiling systems

event technology

  • media technology
  • AV technology
  • content & programming

Show what you can do. Rock your business at The Global Retail Festival!

To the exhibitor registration

EuroShop 2023: facts and figures.

exhibitors
visitors
exhibition space (sqm)

EuroShop.mag: 24/7 online magazine for all retail professionals.

Get inspired by exciting trends and vivid photo galleries about shopfitting, store design & visual merchandising!
Many people at an event in the CUPRA Flagship Store Berlin; Copyright: CUPRA

Expo & Event Marketing

Local event marketing as the key to authentic brand loyalty

The OCTAlux stand by OCTANORM; Copyright: MWSYSTEM

Expo & Event Marketing

System stand construction: The magic of trade fair construction
A completely yellow booth in an exhibition hall; Copyright: Maister

Expo & Event Marketing

How do I turn trade fair visitors into customers?

Expo & Event Marketing at EuroShop: impressions and insights

We have compiled some highlights and insights from our video coverage and from the stages at EuroShop 2023.

Interactive trade fair design & event marketing

The metaverse with AR and VR or pop-up stores, events and trade fair stands offer many opportunities to appeal to consumers. We took a look at some of the possibilities and spoke to some industry insiders.

Event marketing: Bringing experiences to life

As the event industry returns to normality after the pandemic, real experiences are becoming increasingly important for consumers. We spoke to two experts who know how to turn events into experiences for all the senses.

Gen Z: sustainability of the trade fair industry

Younger generations pay attention to whether companies bring sustainability goals to life. These panel participants spoke about a sustainable trade fair industry: Dascha Berns (Phocus Brand Contact), Dominique Bohler (IFES) & Laureen Pahl (Holtmann).




A three-dimensional cube with digital side panels on which various patterns are superimposed; copyright: Messe Düsseldorf/A. Wiese
Colorful wall with artistic nature patterns and dinosaurs; copyright: Messe Düsseldorf/A. Wiese
Modern passageway with colorfully illuminated walls and decorative light installations on the ceiling; copyright: Messe Düsseldorf/A. Wiese
In the foreground a blurred head of a man, behind it illuminated LED walls; copyright: Messe Düsseldorf/A. Wiese
An LED wall on which a giant stylized bird of paradise flower can be seen; copyright: Messe Düsseldorf/A. Wiese
Innovative exhibition stand with a futuristic, tunnel-like passageway in which abstract light projections can be seen; copyright: Messe Düsseldorf/A. Wiese



More dimensions of EuroShop:

View of a colorful trade fair stand with shelves, decorations and a pink parasol, with writing on a background: “Shopfitting & Store Design”
Luminous LED letters in heart shape and bright colors, above them is writing on background: “Retail Marketing”
Close-up of a barcode scanner, with writing on background: “EuroCIS”
Robotic arm places fresh pretzels on a tray, above it is writing on a background: “Food Service Equipment”
Row of blue and transparent bottles on a refrigerated shelf, with writing on background: “Refrigeration & Energy Management”
Several stylish, modern ceiling lamps in shades of white hang next to each other, with “Lighting” written on the background above them