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Dimension Retail Marketing

Boost sales!

Retailers need brand and shopping experiences, both in digital and brick-and-mortar stores. Help them to capture the customer's attention. With your creativity and expertise. With attractive, fascinating solutions for the point of purchase.

Customer centricity is the trump card. Give retailers all the trump cards. With your ideas – from displays & signage to digital & interactive marketing. Come and boost sales – and your business too.

Show what you can do. Rock your business at The Global Retail Festival!

To the online exhibitor registration
Abstract, purple picture with blurred, organic-looking spherical structures on the right-hand side against a smooth purple background.

digital marketing • fragrance marketing • signage • advertising material • outdoor advertising

Retail marketing: the dimension for sales promotion in retail.

Support retailers in achieving their marketing goals. Whether decoration, outdoor advertising, digital marketing, signage, displays, scent marketing or or or – your ideas and products are the right tools for successful sales promotion and an effective customer approach at the point of sale. The perfect POS for you: EuroShop 2026.

Abstraktes, lilanes Bild mit unscharfen, organisch wirkenden Kugelstrukturen auf der rechten Seite vor einem glatten lilanen Hintergrund.

exhibiting companies

halls

The product categories of the Retail Marketing dimension.

The Retail Marketing dimension includes the following product categories, among others:

digital marketing

  • loyalty management
  • mobile marketing
  • digital signage
  • instore navigation
  • POS kiosk systems
  • instore audio
  • screens & LED walls
  • intelligent changing rooms

POS/POP displays

  • acrylic and plastic
  • cardboard
  • metal
  • permanent & semi-permanent displays
  • temporary displays

printing, signage & decoration

  • ceiling hangers
  • foils & adhesive texts
  • decorative elements
  • light boxes & lettering
  • light decorations & accessories
  • price labeling
  • product labeling
  • advertising & promotional material

outdoor advertising

  • inflatable advertising media
  • digital advertising systems
  • large banners & facade cladding
  • poster advertising
  • mobile points of sale
  • sales pavilions & stands

Show what you can do. Rock your business at The Global Retail Festival!

To the exhibitor registration

EuroShop 2023: facts and figures.

exhibitors
visitors
exhibition space (sqm)

EuroShop.mag: 24/7 online magazine for all retail professionals.

Be inspired by hot trends and practical articles on digital marketing, sales promotion and marketing at the point of sale!
Pop-up store in an original L'Occitane au Brésil cable car gondola; copyright: L'Occitane

Retail Marketing

5 high-impact retail marketing campaigns

A person operates a smartphone, a date (2025) and various symbols; copyright: Adobe Express

Retail Marketing

Retail marketing trends 2025 – between big data and community building
A smiling young woman in a yellow hoodie poses in a stylised social media frame with floating emojis and like symbols.; copyright: Adobe Express

Retail Marketing

Social commerce: the next evolutionary step in retail

Retail Marketing at EuroShop: impressions and insights

We have compiled some highlights and insights from our video coverage and from the stages at EuroShop 2023.

Customer centricity puts people at the center

With solutions such as digital assistants or self-service kiosks, you can offer your customers a self-determined customer journey and provide them with the best possible personal advice.

Connected services for an omnichannel customer journey

Omnichannel integration offers two advantages: it enables a seamless customer journey and it helps retailers to build a relationship with their customers.

From the point of sale to the point of service

The physical store is still of central importance for customers' purchasing decisions – but only if it offers the expected services, says Isabelle Piat of Manhattan Associates Europe.




A man operates a large touchscreen. Text: Football Shoes, Running Shoes; copyright: Messe Düsseldorf
An arch, which acts as the entrance to a store. Above, Now Open is written in neon letters; copyright: Messe Düsseldorf/Wiese
A woman examines several colorful light tubes; copyright: Messe Düsseldorf/Wiese
Various displays from Rossmann, Biplantol, Lipton, Eco and Lego all made of cardboard; copyright: Messe Düsseldorf
Christmas decoration oversized and inflatable; copyright: Messe Düsseldorf/Wiese
Three glass boxes in the background various leaves; copyright: Messe Düsseldorf/Wiese



More dimensions of EuroShop:

View of a colorful trade fair stand with shelves, decorations and a pink parasol, with writing on a background: “Shopfitting & Store Design”
Woman walks through a colorfully illuminated tunnel at a trade fair, above it is writing on a background: “Expo & Event Marketing”
Close-up of a barcode scanner, with writing on background: “EuroCIS”
Robotic arm places fresh pretzels on a tray, above it is writing on a background: “Food Service Equipment”
Row of blue and transparent bottles on a refrigerated shelf, with writing on background: “Refrigeration & Energy Management”
Several stylish, modern ceiling lamps in shades of white hang next to each other, with “Lighting” written on the background above them