Crowds gather on the banks of the Ganges in Varanasi, boats sail on the river; Copyright: Adobe Express

India's retail market 2025: between digital disruption and a regional growth spurt

15.05.2025

By 2024, India had become the world's third largest retail market. Digital innovations and new business models are also contributing to this growth. These include quick commerce, trend-first commerce and hyper-value commerce.

Bike rental station with colorful rental bikes in a city center; Copyright: Unsplash/Mahdi Samadzad

Traffic calming as an opportunity for the retail sector

08.05.2025

Measures such as the rededication of parking spaces in favor of bicycle and pedestrian traffic not only improve the quality of life in cities, but also strengthen brick-and-mortar retail.

A person walks through a wide aisle in a well-lit supermarket with full shelves and advertising signs; copyright: Unsplash/Hanson Lu

Reusable instead of disposable: displays

05.05.2025

Disposable displays remain a standard feature in large parts of the retail industry. But the environmental cost is significant: each year, around 1 million tons of waste are generated globally due to the use of single-use displays.

A woman gives a presentation on a trade fair stage in front of an audience, while a presentation slide on the subject of digital receipts is shown behind her; copyright: anybill

Retail media and first-party data: The future of advertising channels in brick-and-mortar retail

28.04.2025

While e-commerce is booming, retailers are looking for ways to increase customer loyalty. Retail media plays a key role here: The use of first-party data to target customers is becoming a critical strategy for success. The new strategic partnership between retailmediatools and anybill shows how this can be achieved.

A close-up of an illuminated mixing console with controls and sliders; copyright: Unsplash / Panagiotis Falcos

Background music in retail and its effect on employees

16.04.2025

Music is played in many retail outlets. This is intended to have a positive effect on customers' mood, length of stay and willingness to buy. But what effect does this have on employees?

Two smartphones show a shopping app with a 3D sneaker and a virtual shopping cart; copyright: Freepik

Fashion apps on the rise: mobile strategies in fashion retail

10.04.2025

The digital transformation has a firm grip on the fashion retail sector – and fashion apps have become an essential tool for the majority of German consumers.

A person with a suitcase films themselves with a smartphone for a video; copyright: Adobe Express

Influencer marketing and AI

04.04.2025

The combination of influencer marketing and artificial intelligence opens up brand new opportunities to inspire creative content marketing ideas. The combination of technology and brand names can take the reach of campaigns to a new level.

Rethinking digital customer loyalty

02.04.2025

If you want to win and keep customers today, you need more than just good products. Relevance at the right moment – that is the new key to loyalty. Artificial intelligence and digital loyalty systems offer retailers new ways to achieve just that.

Man holding a basket of groceries while a woman looks at her smartphone in the background; copyright: Freepik

Omnichannel food retail goes mainstream

01.04.2025

The boundaries between digital and in-store shopping continue to blur – even in the grocery retail sector. According to a recent study by FMI and NielsenIQ, over 90% of consumers now combine online and in-store shopping when purchasing groceries.

Pop-up store in an original L'Occitane au Brésil cable car gondola; copyright: L'Occitane

5 high-impact retail marketing campaigns

25.03.2025

A nap at the train station, lemons on the catwalk or a pop-up store at a dizzying height – when retailers and brand manufacturers take a creative approach, marketing becomes a real spectacle.