What I particularly appreciate about the stage format is that audience members can ask follow-up questions directly on site: Is the technology mature enough for broad rollout? Under what conditions does a pilot project make sense? Does the technology fit my specific use case? Retailers such as OBI, dm, Douglas, Thalia, Footasylum and Veyseloglu are also involved in the use cases, ensuring a strong practical focus.
This makes the Blue Stage a true compass for anyone facing IT decisions and wanting to make them on a sound, well-informed basis.