How TREVISION is taking action against disposable advertising materials

26.06.2025

Advertising banners and billboards are an integral part of the advertising strategy in retail. They are used both as attention-grabbing eye-catchers and as a form of branding. But what happens after the campaign? As a rule, the materials are thrown away. This is where TREVISION comes in. With its ONE TWO MORROW recycling project, the Austrian large-format printing specialist is putting an end to the throwaway mentality and is the first provider in the world with a genuine material cycle for advertising materials.

Circulation system for advertising materials

A large format printer produces a color print with colorful motifs; Copyright: Adobe Express

Who hasn't seen them, the huge advertising banners and billboards on facades, in shopping centers or in outdoor areas that disappear again after a few weeks and are disposed of. TREVISION's aim is to create a genuine closed-loop system for advertising materials with its specially developed ONE TWO MORROW recycling process, in which used advertising materials are collected, sorted and processed into regranulate. The resulting regranulate in turn serves as the basis for new print products. A closed cycle that is transparent, traceable and certified.

Attention, emotion, conversion! Sales promotion and marketing measures can have a huge impact. To achieve this, they must be applied in a targeted manner and implemented using the best tools. Find inspiration for this at our dimension Retail Marketing at EuroShop from February 22-26, 2026!

Save CO₂ and be certified: Sustainability instead of greenwashing

Rolled-up advertising poster with metal eyelets at the edge; Copyright: Adobe Express

This recycling process not only saves costs, but also 80% of CO₂. Participating companies receive a scientifically verified certificate of their CO₂ savings. In this way, Trevision not only creates an environmentally friendly offer, but also provides concrete proof of sustainability. This is a clear advantage in view of growing ESG requirements and increasing customer expectations for credible green marketing strategies.

With this innovation, TREVISION is a global leader when it comes to integrating recycling into printing operations. Three years of research, cooperation with science and technology and a clear will to change make the project a blueprint for a sustainable advertising industry.

Recyclable advertising banners and posters for the retail sector

This system offers retail companies that regularly use advertising space – be it in shop windows, shopping centers or outdoors – an attractive solution: visible brand presence without ecological legacy. At the same time, it enables a new form of sustainability communication to customers that is authentic, cost-efficient and certified at the same time.

Source: TREVISION press release

Portrait of Sandra Katzenberger, member of the EuroShop editorial team, with long, wavy, dark blonde hair and a friendly look; copyright: beta-web GmbH

The portrait was AI-generated.

Author: Sandra Katzenberger | EuroShop.mag

As part of the EuroShop editorial team, Sandra Katzenberger contributes her many years of experience in the retail sector and looks at current developments and future trends in the retail world with a trained eye. Whether it's smart technologies, sustainable store concepts or innovative shopping experiences – her goal: to provide up-to-date, relevant and inspiring content for the global retail community.