EuroShop Specials 2026 – exclusive supporting program
Stages, special areas, guided tours, events & awards
Events within the event, top performances in the midst of the trade fair action, industry get-togethers: our diverse supporting program is full of superlatives and is an integral part of EuroShop's DNA.
Whether it's presentations on the stages, visionary special areas, after-work events, or interactive guided tours, EuroShop offers an experience that goes far beyond traditional trade fair formats. All participants in the retail industry benefit from the forward-looking ideas, practical expertise, and international exchange offered by the EuroShop program.
Experts will shed light on current topics in the retail industry in specialist presentations and discussion panels. Practical use cases from the world of retail, innovative ideas, and the latest research findings will be used to illustrate these topics. Take a look ahead—and help shape the future of retail.
The EuroShop stages cover a wide range of topics: from best practices in digital transformation and technology trends to retail marketing, expo and event marketing, and store design. And of course, our start-ups and newcomers will also be there.
The presentations from the stages at EuroShop 2023 are available to you as video on demand. You can find exciting insights from the areas of store design, retail technology, digital marketing, event marketing, and expo free of charge in our video database.
The EuroShop Areas are the creative heartbeat of the trade show – open spaces for exchange, inspiration, and forward thinking. Here, specialists meet disruptive newcomers, industry insiders meet researchers, interior designers meet tech pioneers. From visionary ideas to market-ready applications: the special areas offer space for bold concepts.
Let experts guide you through the most exciting topics at EuroShop – compact, technically sound, and inspiring. The guided tours offer you exclusive insights into forward-looking innovations in retail technology, sustainable store design, smart energy management, food service solutions, and much more.
Further details on the individual guided tours and information on registration will follow.
Awards at EuroShop
Most likely to win an award!
Prestigious international awards will be presented at EuroShop 2026. Whether in retail technology, store design, or science, innovation, creativity, and vision will be honored—selected by international expert juries and celebrated on a grand stage.
Experience the ideas that will shape the retail industry of tomorrow!
