The EuroShop Areas bring together expertise, creativity, and forward thinking for the retail industry. Imagine – Innovate – Implement: Forward-thinking pioneers, practitioners, researchers, newcomers, and talented individuals showcase their ideas and solutions. And they do so in line with the industry's trending topics. There is space for discussion, experimentation, and networking.
Diverse and cutting-edge: the topics covered in the special areas
shop fitting, design & store concepts
retail gastronomy & food service solutions
innovations from start-ups & market leaders
visual merchandising
lighting
POS marketing
expo & event marketing
The Areas
The EuroShop Areas are the creative heartbeat of the trade show – open spaces for exchange, inspiration, and forward thinking. This is where specialists meet disruptive newcomers. From visionary ideas to market-ready applications, the special areas offer a platform for bold concepts.
With its Young Innovators Program, the Federal Ministry of Economics enables young German companies to participate in leading international trade fairs in Germany on favorable terms as part of a joint stand in order to support the marketing of innovative products.
VM Experience
EuroShop 2026 will feature a new focus on visual merchandising (VM). Visitors can look forward to an innovative, interactive area that invites them to participate, experience, and linger.
Further information will follow.
The special areas – plenty of space for added value, exchange, and inspiration
