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EuroShop Stages – hotspots for trends and current insights

For years, the Stages have been part of EuroShop's attractive supporting program. Here you will experience keynotes on trends and developments as well as specialist contributions and knowledge exchange in panel discussions on the most important forward-looking topics of the international retail world.

Further information on the program will follow.
The audience listens to a presentation on the Red Stage at EuroCIS; copyright: Messe Düsseldorf / A. Wiese
yellow stage

Yellow Stage

Expo and Event Marketing in Transformation

Location: Hall 1

  • Content coordination by IFES + fwd
  • Moderation: Han Leenhouts

The Yellow Stage is dedicated to all things brand staging and live communication. With real-life case studies from the world of expos, events and brand experiences, it highlights how companies create lasting impressions – across physical, digital and hybrid formats.

Purple Stage

High-impact retail marketing

Location: Hall 4

  • Content coordination by Shop!

How does retail successfully reach its target audiences today? The Purple Stage explores trends, strategies and creative approaches in retail marketing – covering everything from POS campaigns and multisensory concepts to influencer activations.

Logo EuroShop Red Stage

Red Stage

Best Practices in Digital Transformation

Location: Hall 6

  • Content coordination: EHI – The retail institute

The Red Stage is the focal point for digital innovations that are already being successfully applied in retail. The spotlight is on real-world use cases and case studies that demonstrate how retail technology is delivering results – from new omnichannel strategies and AI-driven customer analytics to fully digitalised retail processes. Exhibitors team up with their retail partners to share exclusive insights into outstanding implementations and success stories.

Blue Stage

Technological Trends in Focus

Location: Hall 6

  • Content coordination: EHI – The retail institute

The Blue Stage sheds light on current technology trends and forward-looking topics in retail IT. Attendees can explore developments such as mobile solutions, self-checkout and self-scanning systems, data analytics powered by AI, RFID innovations, modern payment technologies and the latest in retail security. Industry experts address technological challenges and opportunities in a concise, hands-on format.

Black Stage

Start-ups and Emerging Innovators

Location: Hall 7.0

  • Moderation: Marilyn Repp

The Black Stage is where entrepreneurial spirit meets retail vision. Start-ups, scale-ups and young tech providers showcase their bold ideas, disruptive models and future-oriented solutions for tomorrow’s retail world. The programme is complemented by keynote sessions and expert panels featuring leading voices from the sector.

Amber Stage

Rethinking Store Design

Location: Hall 9

  • Concept in progress – Content curated by EHI Retail Institute

The Amber Stage puts the spotlight on cutting-edge concepts in shopfitting, store architecture and lighting design. The focus is on creative impulses for the physical point of sale – conceived as an emotional experience and functional retail environment in equal measure.

RETAIL (UN)COVERED

A Stage for Research & Fresh Perspectives

Location: Hall 12

  • In cooperation with Hochschule Düsseldorf (HSD)

This stage bridges academic insights with practical perspectives. Students, researchers and young professionals present their views on the future of retail – with fresh ideas, bold questions and exciting new projects.