The Yellow Stage is dedicated to topics related to brand staging and live communication. Practical examples and best cases from the world of exhibitions, events and brand appearances show how companies create memorable experiences – whether analogue, digital or hybrid.
Seven stages, five days filled with program. From A to Z, the EuroShop Stages shed light on what moves retailers today. You can look forward to hundreds of events on all days of the fair.
The advantages of the EuroShop Stages:
free admission with your trade fair ticket
insights from industry professionals
direct exchange with speakers
practical examples of solutions and innovations that are changing the industry
Price for visitors: free with your tradefair ticket
Language: mostly English
Presented by
Han Leenhouts
Han Leenhouts is an internationally sought-after speaker and founder of Sales & Pepper. With over 20 years of experience, he inspires audiences worldwide with practical keynotes that transform trade fair appearances into measurable sales success.
Expo and event marketing: opportunities for your brand
Greater sustainability, digital and hybrid extensions, and the question of increased reach and measurable impact – live events and outstanding experiences are complex to deliver, yet they remain one of the most effective ways to attract customers and build lasting brand loyalty.
EuroShop 2026 helps you tap into current trends, including:
Immersive brand experiences: Brand spaces are designed using lighting installations, interactive touchpoints, or multisensory design. Visitors are engaged on an emotional level, ensuring the brand stays positively remembered.
Hybrid event architectures intelligently combine on-site formats with digital platforms and the advantages of the online universe. Live streams, on-demand content, and virtual networking tools enable companies to achieve international reach.
Modular, sustainable stand and experience architectures can be flexibly adapted to different event formats. Reusable materials, modular spatial elements, and resource-efficient production methods allow companies to implement their presence in a cost-effective and environmentally conscious way.
