Retail marketing at EuroShop – ideas for retail and trade fairs

RETAIL MARKETING: IDEAS THAT TOUCH

Life-size, illuminated hologram or LED display of a blonde woman in an orange suit at a trade fair booth; Copyright: Andreas Wiese / Messe Düsseldorf

Here you can experience the entire spectrum of modern interaction with customers at the point of sale – digital, emotional, and strategic. The focus is on brand and shopping experiences that are compelling both online and in brick-and-mortar stores. Customer centricity is the key to success: data-driven strategies, personalized communication, and mobile marketing will shape the retail marketing of the future.

Be inspired by retail marketing concepts that really work.

Because one thing remains crucial: retailers must capture the attention and trust of their target audience. The Retail Marketing dimension presents innovative technologies, creative campaigns, and impressive developments—from displays and signage to digital and interactive solutions. It is here, at the point of purchase, that buying decisions are made.

Are you looking for new strategies and creative ways to inspire your customers? At EuroShop, you will discover a veritable festival of ideas, technologies, and inspiration for the future of retail marketing.

The dimension of retail marketing at a glance

Which exhibitors will be there?

What can you expect?

Product categories of the dimension

Impressions & insights

FAQ – You have questions, we have answers

More experience dimensions of EuroShop

Exhibitors

A view from above into a EuroShop exhibition hall with numerous stands and visitors; copyright: Messe Düsseldorf/A. Wiese

Discover our exhibitors and their innovative solutions at EuroShop.

To the exhibitor database

Program

A woman gives a presentation to an audience on a green stage at the EuroShop trade fair; copyright: Messe Düsseldorf/A. Wiese

Stages, special areas, awards, and many other event highlights await you.

To the program overview

Hall plan

Find whatever you are looking for with our interactive hall plan.

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EuroShop.mag

Close-up of a smartphone being used by a person to film a very colorful exhibit; copyright: Messe Düsseldorf/A. Wiese

Industry news, trends, use cases? Stay up to date with our online magazine.

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Creative in-store marketing solutions for maximum attention

Displays, digital signage, and scent marketing bring brands to life at the point of sale and increase the willingness to buy. Appealing in-store decoration creates atmosphere and enhances the shopping experience.

The combination of analog and digital measures creates multisensory experiences that emotionally engage customers. At EuroShop, exhibitors showcase the latest trends in in-store marketing—from sustainable concepts to AI-supported technologies for maximum impact at the POS.

These exhibitors take part among others:

These exhibitors take part among others:

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These exhibitors take part among others:

These exhibitors take part among others:

Link zu Detailseite

Link zu Detailseite

HAGOLA Gastronomie-Technik GmbH & Co. KG

These exhibitors take part among others:

Nurdil Cooling Industry and Supermarket Equipment Inc.

These exhibitors take part among others:

These exhibitors take part among others:

Memo Steel - Gesellschaft für Tragwerkkonstruktionen mbH

SALES PROMOTION IN RETAILING

Decoration, outdoor advertising, digital marketing, signage, displays, scent marketing, and much more—there are numerous ways to target your customers at the point of sale and create an unforgettable shopping experience. Are you wondering which measures best suit your marketing strategy and how you can increase your sales in the long term?

Once again, you will find answers and inspiration at EuroShop. Our exhibitors in the Retail Marketing dimension will provide you with individual advice and work with you to develop effective strategies for optimizing your sales promotion.

Whether creative advertising materials, innovative concepts, or tailor-made campaigns - together we will take your sales to the next level and guide you toward your personal marketing goals!

Nike Sneaker Sneaker as a 3D hologram: A brightly colored hologram in several colors floats as an eye-catching display in a showcase; copyright: Messe Düsseldorf/ A. Wiese

An arch that acts as the entrance to a store. At the top is Now Open in neon lettering.; copyright: Messe Düsseldorf/A. Wiese

A woman examines several colorful fluorescent tubes; copyright: Messe Düsseldorf/A. Wiese

A holographic projection shows a life-size model that conveys a message and acts as a digital sales tool; copyright: Messe Düsseldorf/ A. Wiese

Directional and illuminated red arrows on the walls - a visitor walks in the middle; copyright: Messe Düsseldorf/A. Wiese

Close-up of a decorative LED light display in the shape of a heart and a ring in vibrant shades of red and purple; copyright: Messe Düsseldorf/A. Wiese

Omnichannel experiences for seamless customer journey

In modern retail, omnichannel marketing is crucial for reaching customers across all channels. Connecting online and offline touchpoints creates a consistent shopping experience, strengthens brand loyalty, and increases sales.

Smart in-store technologies such as digital signage and self-service kiosks are merging brick-and-mortar stores and digital channels into one interactive experience. These tools enable personalized communication and make the store a central part of the customer journey.

Retailers benefit from a consistent omnichannel strategy because they can use customer data in a targeted manner and make processes more efficient. Best practices—such as those from EuroShop—show how digital services and emotional store design can work together perfectly.

RETAIL MARKETING AT EUROSHOP: IMPRESSIONS AND INSIGHTS

How do you attract attention? How do you tie customers to your brand? What role do omnichannel strategies play? In the Retail Marketing dimension, you'll get lots of helpful answers. We've captured some highlights and insights in our video coverage.

To the reporting

Customer Centricity puts people at the center

With solutions such as digital assistants or self-service kiosks, you can give your customers a self-determined customer journey and provide them with optimal personalized advice.

Services for an omnichannel journey

Omnichannel integration offers two benefits: it enables a seamless cross-channel customer journey and it helps retailers connect with their customers and build a relationship.

From Point of Sale to Point of Services

The physical store is still central to customers' purchasing decisions – but only as long as it can offer them the services they expect, says Isabelle Piat from Manhattan Associates Europe.

Are you curious about even more expert input from the retail universe? Then we recommend the presentations on the EuroShop 2023 Stages. You can watch the talks on the Connected Retail Stage, Retail Technology Stage, Store Design Stage and Expo + Event Stage online in our on-demand offer.

To the on-demand offer

WHAT PRODUCTS AND SOLUTIONS CAN BE FOUND IN THE RETAIL MARKETING DIMENSION?

When it comes to customer loyalty, there is no way around loyalty management solutions. In particular, mobile and digital marketing around couponing and smartphone apps are becoming increasingly important. You will also find the right expertise at EuroShop for the challenge of reconciling data protection and personalization.

All the latest insights on these innovations are waiting for you in the product categories of this Dimension. And we won't leave your brick-and-mortar store out of the equation: find out how you can inspire and win over your customers thanks to in-store navigation, screens, digital signage, LED walls, and other decorative and advertising elements!

THE PRODUCT CATEGORIES OF DIMENSION RETAIL MARKETING

The Retail Marketing Dimension at EuroShop includes the following product categories:

Digital marketing solutions

Loyalty management solutions
Mobile marketing solutions
Mobile couponing
In-store navigation
Location based services
Smartphone apps
Smart fitting rooms
Digital signage solutions
Screens and LED walls
Customer screens for checkouts and scales
POS kiosk systems
Customer feedback terminals
Content management for digital POS media
In-store audio solutions

Fragrance marketing

POS/POP displays

Acrylic and plastic
Cardboard
Paperboard, corrugated paperboard
Permanent displays
Temporary displays
Thematic displays

Printing/signage/decoration

Animation, revolving stages
Danglers
Plastic films, adhesive lettering
Graphic decoration elements
Light boxes
Neon signs
Illuminated signs
Illuminated decorations and accessories
Poster printing, large-format printing
Seasonal decorations, decorations for special industries and themes
Price signs
Textile decorations
Product, price and size labels
Special figures
Fabric figures

Outdoor advertising

Inflatable advertising media
Digital advertising systems
Large banners, façade coverings
Poster advertising
Promotional vehicles
Transport media
Services

POS marketing services

Merchandising companies
HR promotion agencies
POS marketing agencies
POS market research

Mobile outlets

Sales vehicles
Sales pavilions, stands
Marquees

Advertising materials

Banners
Shopping bags
Promotional merchandise

Innovative loyalty and customer retention strategies in retail

Loyalty programs are a key success factor in modern retail marketing for retaining customers in the long term and promoting repeat purchases. Digital tools such as apps, couponing, and mobile wallets make loyalty campaigns easier, more targeted, and measurable. They provide valuable insights into customer behavior and enable retailers to manage their campaigns effectively.

Strong personalization is crucial here: individual offers, tailored recommendations, and emotional brand experiences increase relevance and strengthen customer loyalty. Complemented by creative merchandising, this creates a consistent shopping experience that inspires and builds loyalty.

The future of loyalty management in retail marketing lies in data-driven strategies, gamification elements, and seamless integration into the customer journey—for greater proximity, trust, and sustainable customer relationships.

EuroShop 2023: Facts and figures.

FAQ - Frequently asked questions about Dimension Retail Marketing

1. What is retail marketing in the retail sector?

Retail marketing encompasses all measures used by retailers to present their products and brands at the point of sale in order to promote purchases, improve the shopping experience, and strengthen customer loyalty—from traditional advertising to digital strategies.

2. What role does customer centricity play for retailers and brands?

Customer centricity places the customer at the center of all decisions. Retailers and brands develop offers, services, and campaigns specifically tailored to the needs and expectations of their target group.

3. How can digital marketing solutions be used at the point of sale?

Technologies such as digital signage, beacons, self-service kiosks, and mobile marketing create interactive experiences, deliver real-time data, and connect physical stores with digital channels.

4. What advantages does omnichannel marketing offer retailers?

Omnichannel marketing enables a seamless customer journey across all touchpoints. Customers experience a consistent brand image, while retailers increase sales, reach, and loyalty.

5. Why are personalization and data-driven marketing so important?

By using data, retailers can create personalized offers and targeted communication. This increases relevance, customer satisfaction, and long-term customer loyalty.

6. What innovations in retail marketing will be presented at EuroShop?

At EuroShop, exhibitors will present the latest solutions for omnichannel marketing, in-store technologies, AI-supported personalization, sensor technology, and interactive displays—for future-oriented and experiential retail marketing.